How Does Coding and Hosting Link Together
Not every business leader is going to be equally involved in the everyday operations of their company. Some are going to assume more managerial roles, which makes it more important to get a broad overview, which can leave a lot of the specific information to become something unfamiliar and alien to you.
As long as you have experts in your business to take care of that, you might not feel as though that’s so bad. However, this knowledge can often be crucial for your decision-making – especially when it comes to matters like your website, making knowledge of coding, hosting, and the boundaries between the two, invaluable intel.
Designing Your Website
The bulk of coding considerations might come here – when you and your team are actually designing your website. Different business leaders are going to have different levels of involvement with their website, usually depending on their familiarity with the field. However, it could also be that you’re taking a step back and hiring people to take care of that aspect of your business for you.
Whether you’re hiring an in-house development team or outsourcing, there is still room for you to get involved and further your own knowledge. After all, you might be in a position where your team are asking you for extra room in the budget to make further additions to the website, such as with APIs.
All of the coding work that goes into making your website as aesthetically pleasing and functionally robust as possible isn’t going to mean anything without a host to actually make this platform available to your audiences. Still, the form that your website ultimately takes – decided through all of the files and the placement of your carefully crafted code – that’s all down to you in this process.
Plans into Action
When it does come time to launch your website out into the wider world, however, you don’t want its full potential to be clipped by a poor choice of web host. You want it to be the biggest, most maximum version of itself – all of the plans that you had for it, and all of the animations and design choices that you so carefully made should be fully realized.
You won’t be able to achieve this if your website constantly slows down, loads poorly, crashes, or leads to security issues – but a poor web host provider can cause all of these. If you’re interested in WordPress hosting UK, understanding that your options even include greener, more sustainable hosts can enable you to factor this design choice into your wider values. After all, you don’t want to end up in a situation where you have to compromise just because of something you have to outsource.
In this way, you can very much see coding and hosting as two halves of the web design process. While it can feel that much more of your own input and effort goes into the coding side of things, all of this work won’t be able to accumulate into the form that you want it to without the right choice here.
Audience Perceptions
Of course, if your website isn’t working properly, it won’t matter to your audiences whether it’s due to the coding or whether it’s due to the hosting – the fact remains, it doesn’t work. How you go about mitigating this issue is important, however, as if it’s something that’s just to do with the web hosting, it’s something that might require a more fundamental, albeit simple, change.
If it’s something in the coding, you can get a bug report from your audiences, and that can help your in-house team to identify issues and patch them up with updates.
Obviously, having these issues in the first place is going to have an impact on how people see your website in terms of usefulness, and whether or not they keep coming back to it, but it’s important to recognize how you can mitigate this through your response.
If you’re seen as taking immediate action, apologizing, and being clear about what you’ve done to improve the situation, it might just be a small blip – especially if you’re seen as making continuous improvements to your website in other areas. In fact, the mere inclusion of the ability for your audiences to submit bug reports might showcase a degree of trust – a sign that you truly value what your audiences might have to say about your output.
Audience Security
Audience perception of your brand will be affected much more irrevocably if the situation in question is one of security. A breach of your website here that could result in a significant loss of customer data can lose your current audience members and future, prospective audiences. Sometimes, security issues can arise and be fixed through coding alone, but it might also be that you have to introduce other security systems or make a change to your web hosting provider for stronger, foundational security.
In these cases, where both elements can play a role in an aspect of your website, it’s important to get a sense of how far that extends in either direction. You don’t want to rely too much on one, for instance, or ignore what the other can offer. While web hosting might seem to play more of a role in security, for instance, that doesn’t mean that you should neglect security elements that can arise from coding.
Learning to Code
Depending on your industry, it might also be that it’s important for you to have a team of competent coders at your disposal. It might even be something that draws people to your business in the first place – the knowledge that they’ll be able to gain training in a highly sought-after field. Staff training can be used effectively as an employee incentive – both encouraging them to apply and stick around after they have the job, which can be furthered if there are higher roles still for them to be promoted into.
If this is the case, however, good web hosting also provides another function – as a training ground. When you’re hoping to equip your brand with the best of the best, it’s important that your trainees have all of the training tools that they need to apply their skills after the fact. If this is the industry that you’re working in, investing time and money into making sure that your web tools are as robust as possible can make a lot of sense, especially if it means that it’s something you can apply to your job adverts to make your place of business even more appealing.
This eventually feeds back into the same basic division between coding and hosting once your trained staff members come around to designing websites, apps, or other platforms. A thorough knowledge of the landscape that they’re entering, along with all the obstacles and solutions that come with that can lead to much more effective work on the whole due to a stronger understanding of the industry. In that way, it’s part of a holistic approach towards training that can go a long way towards making your brand a frontrunner in the industry when it comes to talent.
